Hi, I’m Anna.
I’m an email marketing strategist for a California-based startup.
The chief copywriter and sales funnel strategist at AFIWI MARKETING.
Candlemaker at Sarayna Handmade.
Travel blogger at JamaicanGirlAbroad.com.
I’ve come a long way since scribbling poetry and creating characters on the back of exam papers in high school. And while I’m barely writing fiction these days, words are still at the core of most of my projects.
A bit of what I’ve done
4+ Years experience writing copy for marketing campaigns both independently and as an agency contractor for brands across the globe.
5+ Years marketing experience spanning brick and mortar retail, publishing, digital marketing, and consulting for small businesses.
10+ Years of experience in customer support from the entry-level to senior management.
4+ Years experience managing teams and projects.
Through AFIWI MARKETING, I write high converting copy and build effective sales funnels for busy coaches and online service providers.
Dixie Chicks’ The Long Way Around is my personal anthem. Much to the chagrin of my parents, I always seem to take the long way. Like walking away from a cushy well paying job to pursue full-time travel and earn a living online in an effort to enjoy more freedom, embrace my intrinsic talents, and re-align with my purpose.
My resume reads like a smorgasbord of random experiences – BPO Operations Management, Employee Engagement, Customer Experience, Makeup artistry, Retail Management, Marketing, Public Relations, Copywriting and Digital Storytelling.
And while there have been times when this all seemed like a hodgepodge of randomness that would lead to nowhere fast, I have since discovered this to be my greatest asset.
My passion for words and storytelling is really the glue that binds them all together, providing me with a unique perspective that colors all my interactions.
When I’m not wielding words or crafting strategy for clients, I spend my time writing about feminism, travel, mindset, entrepreneurship.