1 Lesson Your buyer persona should be less about demographics and more about pain points. The very first time I created a buyer persona — like many newbie marketers and business owners — I took the conventional route of mapping out and focusing on demographic...
1 Lesson Differentiating yourself from the competition In a sea of sameness it can be difficult to stand out. So how exactly do you make your brand irresistible? Distinguishable? Of course, there are many ways to distinguish yourself from the competition but today I...
I’m Anna
A girl who traded in her cushy 9 to 5 to pursue a life of travel and passion. Words are my passion and my superpower (and also how I pay my bills these days).
I love pasta, Grey’s Anatomy reruns and anything that allows me to flex my creative muscles. My mission? To help others dare to do what they love and discover their purpose.
