Life
LOVE letter #2: Buyer personas, grace, and Theodore Roosevelt
1 Lesson Your buyer persona should be less about demographics and more about pain points. The very first time I created a buyer persona — like many...
LOVE letter #1: Differentiation, Overthinking, and Authenticity
1 Lesson Differentiating yourself from the competition In a sea of sameness it can be difficult to stand out. So how exactly do you make your brand...
There’s no better time than now
I feel compelled to tell you – even though I am a random stranger, I believe the divine sends us encouragement and inspiration from the least likely...
Healing is Difficult
I've been sitting on half of the manuscript for Healing is Difficult + The Human Condition for several years. The other half was written in a short...
Taking Chances
While I've been writing a lot more this year, very little of it has been on this blog as I've been busy with other projects. Afiwi Marketing is...
Episode 3: 1 Book and a Quote – Lessons on Habit Formation by James Clear
Habits can make or break our lives, depending on the ones we allow ourselves to embrace. In this episode, I talk about one of my...
Episode 2: Finding Your Super Power
"I don't have a talent," is a common lament. Yet, every single one of us has a thing we're good at. In this episode, I talk about how...
Episode 1: Just Start
This episode was recorded back in May, about 5 months ago. It explains why I started this podcast but more importantly, in the episode I talk...
Turning Strangers into Friends
Turning Strangers into Friends Do you know how when you buy a particular car you start seeing more of them on the road? In some ways traveling is...