LOVE letter #1: Differentiation, Overthinking, and Authenticity

Anna Sarayna

1 Lesson

Differentiating yourself from the competition

In a sea of sameness it can be difficult to stand out. So how exactly do you make your brand irresistible? Distinguishable?

Of course, there are many ways to distinguish yourself from the competition but today I want to focus on one — your brand voice and tone.

When you’re starting out — and sometimes even when you’re more established — it can be tempting to try to sound like your own perception of professional or business-like.

It’s easy to think that who you are — the things that make you unique — have no place in your business.

But people buy from people they know, like, and trust. Even if your target market is large corporations, those large corporations are run by people. Purchasing decisions are made by people. So it’s almost impossible to go wrong when you humanize your brand.

But how do you figure out what that sounds like? Here are a few questions you can start with.

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Who is your target audience?
How do you want them to feel (about your brand)?
What adjectives would you use to describe your brand?
What (words, phrases, adjectives) do you want to avoid in your brand?
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This list is not exhaustive but it’s a good place to start.

1 Opinion

LOVE letter #1: Differentiation, Overthinking, and Authenticity Procrastination Tweet

I am a card carrying member of Overthinkers Anonymous. And truthfully, I have been loyal to the club at the expense of my own growth and development at times.

But here’s what I’m learning.

The fear of failing and looking stupid often gets in the way of us living in our purpose and doing great work.

So these days, I am discovering the value in experimenting and building as I go. I’m learning to take the Ls — lessons not losses — and incorporating them into my revisions.

I’m also finding that once I surrender my need to be perfect and get comfortable with facing the fear of looking silly (for having tried something and failed) it gets easier to try.

So I encourage you to join me. If you’re procrastinating on a thing, feel the fear and do it anyway.

1 Voice note

This week’s voice note — Authenticity vs Originality — is from Elizabeth Gilbert’s Big Magic*. (Pages 96-97 of the Kindle version). Click below to listen.

ANNA SARAYNA
Conversion Copywriter & Email Marketing Strategist
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PO Box 278722
Miramar, FL 33027