Shaking Off the Rut

Anna Sarayna

Today I stumbled across Steven Pressfield’s blog via Seth Godin’s blog (gotta love the way the internet rabbit hole works) and in addition to feeling inspired, I felt motivated to act.

Seth makes it a point of duty to post to his blog daily, while Pressfield seems to focus on consistency even if not daily postings. They both write consistently, I imagine, whether or not there’s something to say, although I suppose there is always something to say.

That’s the thing about writing. It’s a muscle that has to be flexed. We have to do it consistently and deliberately in order to be able to create anything at all worth reading.

And so it’s gotten me thinking – or more accurately, it’s taken me full circle back to my early days of blogging circa 2001 – perhaps the focus should be on writing every day with no thought for how many views, likes or shares a post gets.

As a Digital Marketer who has now crossed the divide to create content that drives consumers to action, it feels like I have forgotten what it means to write for writing sake. Being preoccupied with CTAs, email open rates, page views, and shares, content marketing has changed for me. But Seth and Steven, bless their souls, have inadvertently convinced me that there’s another way.

And so I’m trying to find my way back by resurrecting this blog and making into my digital notepad. The goal: consistency.

Even if it’s just a paragraph on what I ate for the day I must write something and it must not be overly self-indulgent. It must also NOT waste the reader’s time.

Wish me luck.

Healing is Difficult

Healing is Difficult

I've been sitting on half of the manuscript for Healing is Difficult + The Human Condition for several years. The other half was written in a short period - about a month, give or take a few days - following the ending of an encounter (it was complicated, and calling...

Taking Chances

Taking Chances

While I've been writing a lot more this year, very little of it has been on this blog as I've been busy with other projects. Afiwi Marketing is coming along nicely, and there's now a podcast to go along with the blog. Like I said, I've been busy. I've been taking more...



Solitude is its own kind of reward. Ask any introvert. We live for it, need it, take breaths only for the promise of being reunited with ourselves away from the watchful gaze and strange cacophony of other humans and their activities. It’s been a week since I left...


Submit a Comment

Your email address will not be published. Required fields are marked *